End-To-End Marketing

Marketing Strategy

Marketing Automation & Operations

Email Marketing

Advertising, SEM, SMM (Paid Search, Paid Social)

Web Development & Maintenance

Marketing Content & Sales Enablement

Social Media & Branding

Marketing Analytics & Training

Technical Marketing Consultant

About

Every business and organization is unique. I provide customized marketing solutions that meet each client’s needs and business goals.

Background

Strategic technical marketer with experience in a range of industries. Former engineer and college professor. 2x Cum Laude Columbia grad.

Mission

To help organizations grow and provide the solutions they need to run effective marketing programs. Any industry. Anywhere.

Services

Inbound Demand Generation and Account-Based Marketing for B2B, B2C, and Nonprofit Organizations

Marketing Strategy

  • Aligning Business Objectives & Marketing Activities
  • Marketing Planning & Brand Strategy
  • Marketing Budget Management
  • Target Audience Research
  • Competitive Analysis

    • Marketing Operations & Technology

  • Marketing Automation (Salesforce Marketing
         Cloud/SFMC/ExactTarget, Hubspot, Marketo, etc)
  • Customer Relationship Management (CRM)
         (Salesforce.com)
  • Marketing Technology Audit & Tools Management

    • Marketing Content & Sales Enablement

  • Blog Posts, Whitepapers, Webinars, Video
  • Earned Media & PR
  • Branding and Design
  • Sales/Data/Sell Sheets
  • Sales Presentations

    • Marketing Analytics & Training

  • Dashboards & Reporting
  • Executive Presentations on Performance
  • Data-Driven Strategic Recommendations
  • Google Analytics, Social Analytics
  • Marketing Team Training

    • Email Marketing

  • Drip Campaigns
  • Lead Nurturing
  • Re-Engagement/Win-Back
  • Promotional Emails
  • A/B Testing

    • Paid Search, Paid Social (Advertising)

  • Search Engine Marketing (SEM)
  • Pay-Per-Click (PPC)
  • Facebook Ads
  • LinkedIn Ads and Sponsored InMail
  • Twitter Ads, etc.

    • Web Development & Maintenance

  • Search Engine Optimization (SEO)
  • Conversion Rate Optimization (CRO)
  • Web Project Management, Design, and Wireframes
  • Content Management (CMS) (WordPress etc)
  • Landing Page Design and A/B Testing

    • Social Media

  • Community Growth
  • Engagement
  • Post Design, Copy, and Branding
  • Storytelling
  • Audience Listening

    • Blog

    Read More
    Let's Talk

    Get in touch

    BOOK A FREE CONSULTATION

    If you’re looking to grow your business, let’s talk!

    In a free 30-minute marketing consultation, we’ll discuss your business needs and goals, and how we can work together to achieve them.

    Finding good marketing help can be tough. Beyond just a marketing generalist, get the marketing expertise you need for a comprehensive marketing strategy and execution done right. Let’s grow your business together.

    For a full description of my experience, please check out my resume.



    marguerita@mdesenna.com